We all know KISS: Keep It Simple, Stupid!
The Search Engine Optimization (SEO) guideline for success is one more example of how this principle works.
To get better, good, then great rankings is simple, just follow this guideline:
Build a site that people want to visit
It really is that simple. Create a site that others will point their friends to; make it a place where folks can find the information they are seeking. Then people will start linking to your site, word will spread, more links will be made, and the search engines will give you points towards higher rankings.
The best sites got their great rankings by following this simple advice.